Tourism Institute takes centre stage at premier blue economy congress

Mamuka Berdzenishvili, the head of the Tourism Institute, introduced the Tourism 4.0 for the Black Sea project during a significant European congress on the blue economy called Sun & Blue. This project, operating in Batumi, looks at how tourism affects locals, shifting away from the traditional focus solely on tourists. Instead, it prioritizes the interests of local citizens, with support from various stakeholders.

The Tourism 4.0 platform and its impact measurement tool are developed by Arctur, a notable partner of the Tourism Institute based in Slovenia.

About Sun & Blue Congress

Sun & Blue is Europes premier annual gathering focusing on Tourism and the Blue Economy. It brings together key players involved in smart coastal destinations, infrastructure management, port operations, blue tourism (including hotels, restaurants, sports, and experiences), and the preservation of oceans and natural resources. Participants collaborate to move from theory to practical action, exchanging strategies, success stories, and fostering important relationships to promote innovation, differentiation, and excellence in Blue Tourism, Sustainability, and Impact Economy.