Tourister 2023 - A Landmark in Georgian Tourism Comes to a Close

Tourism Institutes annual tourism gathering "Tourister" took place on November 10-11 at the Radisson Blu Hotel in Batumi, focusing on crucial themes like digital technologies, evolving tourist behaviour, tourism marketing, and data analytics. Emphasizing the importance of forward-thinking, the festivals slogan, "Look Forward, to the Future," underscored the need for better preparation in tourism by understanding global trends and current processes.

Over the course of two days, the festival featured an engaging program with participation from both international (Expedia Group, Tripadvisor, Google Cloud etc) and local companies (The Bank of Georgia, Kovzy, Biliki etc) making it a dynamic platform for industry insights and networking.

Join us again in Batumi in November 2024 for another unforgettable experience. Stay tuned for more details, coming soon. In the meantime, relive the excitement of our previous event.

What is Tourister?

The Tourism Institute annually organizes a dynamic B2B and B2C platform in the tourism sector, uniting industry stakeholders from both public and private realms to delve into challenges, explore potential solutions, and anticipate future trends in tourism development. This event presents an invaluable opportunity for organizations to engage with decision-makers and other stakeholders, addressing pertinent tourism-related issues on the public policy agenda.